![]() Livestreaming has grown significantly in the last couple years making it an important part of digital marketing for businesses. Utility: An application for accessible online services.WeChat mini program for content distribution.Entertainment: Create an online game to act as an extra touchpoint.E-commerce: Online store for your brand products.Here are some examples on how you can leverage a WeChat mini program in each sector: WeChat mini programs are highly accessible and can be shared by users through QR codes or via an official link. WeChat mini programs are small apps within the WeChat ecosystem that perform the same functionalities, similar to a standalone application downloaded through an app store. WeChat features that can benefit Western businesses 1. Here is a full list of necessary information for this process. Chinese legal entity needs to be already eligible (time consuming & complex)įor the application process, you will need documentation and information in order to be successful.Account is owned by the brand which adds credibility.Full control over followers on the accountĢ.You can only apply for a service account.Getting started may seem complicated but we created a simple guide for you to follow to ensure you don’t miss any necessary steps: Step 1: Applying for an accountĪs a foreign business, you will need to apply for an Official WeChat account. Setting up an official WeChat account is important in starting a business as an international entity. Often dubbed the super app, WeChat can be an effective tool for foreign businesses to connect with Chinese audiences if leveraged properly. WeChat, the multi-purpose messaging app owned by tech giant Tencent, is one of the most popular and unique social media hybrids in China. When it comes to understanding the Chinese social media landscape, it is important to understand and apply those key practices in order to succeed. Therefore, the Chinese people have developed their own Chinese social media ecosystem to mirror if not exceed what the West has to offer. Due to the Great Firewall of China, common social media platforms such as Facebook and YouTube has been blocked. If you think you can take what you know about social media in the West and apply it to your Chinese digital marketing campaigns, think again.
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